This is an excerpt from Empower: How to Co-Create the Future. The full 200+ page book is available by donation!

“All routine work—anything that is on some level routine, repetitive, predictable—is susceptible to automation”

-Martin Ford

excerpt from book

David Passiak: The title of your recent book The Rise of the Robots conjures up images from science fiction with androids taking over and challenging humans for control of the planet. It becomes quickly clear in reading that you refer to a much broader, different type of disruption happening across all industries. What does the rise of the robots look like?

Martin Ford: The word robot is used very broadly. Really, what I am talking about is artificial intelligence and automation. Often that is going to be just software. One of the biggest issues that I point out in the book is that a lot of skilled jobs held by people with college-degrees sitting in front of computers doing some type of knowledge work are highly susceptible. That obviously has nothing to do with physical robots.

MARTIN FORD is a futurist and the author of two books: The New York Times best-selling Rise of the Robots: Technology and the Threat of a Jobless Future (winner of the 2015 Financial Times/McKinsey Business Book of the Year Award and translated into 19 languages) and The Lights in the Tunnel: Automation, Accelerating Technology and the Economy of the Future, as well as the founder of a Silicon Valley-based software development firm. He has over 25 years experience in the fields of computer design and software development.

He holds a computer engineering degree from the University of Michigan, Ann Arbor, and a graduate business degree from the University of California, Los Angeles. He has written about future technology and its implications for publications including The New York Times, Fortune, Forbes, The Atlantic, The Washington Post, Harvard Business Review, and The Financial Times. He has also appeared on numerous radio and television shows, including NPR and CNBC. Martin is a frequent keynote speaker on the subject of accelerating progress in robotics and artificial intelligence—and what these advances mean for the economy, job market, and society of the future.